Germany’s Business Media China (BMC) has become the first foreign company to become involved in the outdoor advertising business in China’s railway stations.

Under an agreement signed between BMC and China Railway Century Media (CRCM), a subsidiary of the Beijing Railway Bureau, BMC will have exclusive operation rights for outdoor advertising at Beijing West Railway Station, Beijing Central Railway Station, Tianjin Railway Station and Shijiazhuang Station for six years.

“The move breaks the long-standing monopoly of railway projects by state-owned enterprises,” said Director Zhang Jie of CRCM advertising department. He refused to disclose the cost for the transfer of exclusive rights, saying it was a business secret.

Source:Business in Asia Today – Aug 28, 2006 published by Asia Pulse

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