After years of losing ground to Asian brands, the Big Three U.S. automakers will roll out a bold array of new vehicles in coming days, aiming to lure buyers back into their showrooms with styles that are manifestly American.

Just like last year, when Chrysler and General Motors displayed “retro” versions of the Dodge Challenger and Camaro to critical acclaim, the overriding theme of this year’s Detroit auto show will be the boldly styled American cars, analysts say.

“This year’s show will be a celebration of the American car — real American cars for real Americans,” said John Wolkonowicz, senior auto analyst for North America at Global Insight, a consulting company. “It’s all about the return of the American car.”

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