KIA GIVE TREATMENT TO SPECIAL CUSTOMER
Kia peculiarly gives satisfaction to its(the cutomer?client by giving program Kia Total Komitmen.
Customer satisfaction becomes main thing placed forward by PT. KIA MOBIL INDONESIA ( KMI). In consequence through program “ KIA TOTAL KOMITMEN” ATPM car KIA in Indonesia that gives Warranty Service and Buy Back Guarantee to its(the customer.
Warranty Service given as guarantee quality of passenger car during 3 year or 100000 kms ( which is reached in advance). ” This program we implement to assure quality of product KIA,” said Setiadi, Direktur Pemasaran KMI.
Whereas buy back guarantee given as product repurchase guarantee KIA by its(the ATPM. This thing done to prove commitment KMI to post service sells it, so that public will not be anxious about selling price returns unit which has been owned the.
Program buy back guarantee introduced by KMI since September 2005 was, applied to product KIA with boundary usia/pembelian out of zero years up to 3 year for certain unit like : Picanto, Pride, Carens II, Sportage and Sedona.
How to following the program? According To Setiadi, customer must register x’self at the time of purchasing of unit KIA. In program buy back this guarantee the consumers KIA Carens II, Picanto and Sportage will get red certificate comprising owner identity data, vehicle type, outlet seller and the price of vehicle when purchasing.
Participant buy back this guaranti will obtain selling price to return a real good. The price of repurchase is selling price from outlet seller to owner of vehicle net ( after discount) lessened maximum BBN. First year around 90%, second year of 82,5% and third year around 75%.
Temporary for buyer KIA Sedona and KIA Pride will obtain blue certificate with the price of repurchase after lessened [by] maximum BBN become around 90% in first year, 80% second year and 70% in third year.
Besides two above clauseses, car owned by the customer have never experienced accident, periodically experiences service routine, condition of car orisinil still, still using name of first owner and is equiped original certificate released by KMI





