Spy View New Mazda6 2009
When being launched 2002, Mazda6 with philosophy of Zoom-zoom succeeded in bringing Mazda left periods was difficult.
Could not be ignored, Mazda6 facilitated the road for other models behind.
Brand Mazda shone again because Mazda6.
This newest generation was created to reinforce brand the image.
The designer Mazda took essence of Japanese philosophy, Kizuna to strengthen the position Mazda6.
Basically Kizuna was the emotional association between the rider and his horse.
The designer Mazda interpretaced came back the Kizuna concept as the emotional association between the driver and his car.
Like the noble and his horse, the emotional attachments were developed through the interaction.
The car gave the response to the presence of the driver.
When being driven, the car reacted exact like that in wanted his driver.
In the situation was difficult, both of them helped each other and protected.
In the long run was created the dependence to one another.
The dependence of the consumer on a product, the big news for his producer.
“We wanted our consumer to consider the experience as travelling as the pleasant emotional trip that was waited for, not only as part of the everyday life To reach that of Mazda saw the need continue to innovated and not only the focus in the design and technology that continued to change.”
Owing to Kizuna, the experience travelled Zoom-Zoom typical Mazda will increase and was felt more sensational, explained Yoshinori Nishihara.Menurut Mazda, the Kizuna conceptfrom the design, peforma dynamic to the quality of the execution.
The Kizuna approach same helped people marketing Mazda featured the unique side Mazda6.
Despite technically Mazda6 was present with the completeness that resembled rivals being trapped by him, Mazda6 appeared the difference.
Same technology was communicated different.
For example Dynamic Stability Control (DSC) that was positioned to serve the driver’s passion carried out extreme manoeuvres.
In the other make, similar technology was communicated as fitur safety to prevent oversteer or understeer.
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