Mitsubishi Strada Triton can not be denied is still rule categorize commercial vehicle segment and pick up pieces double (D-Cab). Although competition in the market pick up Double Cabin at this time more fierce, especially since the birth of Toyota Hilux at the beginning of the year and plans to roll it Everest and Ford Ranger, Mitsubishi Strada Triton power was still not moved.
Mitsubishi Strada Triton
PT Krama Yudha Tiga Berlian Motors (KTB) which is the holder of the single agent
Mitsubishi brand in Indonesia have special tricks in order to maintain dominance in the market Strada Triton pick-up 4X4 in Indonesia. There are three steps to the KTB it still dominates the features, organization and activities, along with market expansion.
“With the three steps that Mitsubishi Strada Triton also successfully maintain its position as the foremost, says Director of Marketing at the KTB Razwan Alamsyah between the event Strada Triton Fun Safety & Driving, Sentul, Saturday (28/3/2009). It is a feature according to Rizwan efforts KTB to the features of each type in the current Strada Triton circulating in the market.
While enforcement activities with more Rizwan is a joint activity between the KTB with customers. This is according to Rizwan is useful to maintain the bound between them. After that the last clear KTB will make do with the market expansion penetration market in new regions. “So the steps that dominance Strada Triton was still awake,” he said.
A quite drastic hikes
Since first introduced in May 2007 set, Strada Triton indeed get a good enough response from the automobile lovers in the country. Triton achieve the highest sales in February noted that as many as 751 units or 52.5% over. The increase was significant in January, compared with only 348 units. Although small, Triton is still the most with 56%.
And although this time is going financial crisis, KTB also successfully proved that the Strada Triton is a product that people are interested. Due in March this was only about 600 units of the Strada Triton sold. Number was decreased when compared with the number Strada Triton sales before the crisis can be reached 800 units per month.
“Itsoccur as a result of the reduced volume of sales in the automotive sector this, not because Strada Triton began less attractive,” says Rizwan. And when asked by the development of the market three months ahead, said Rizwan still remain optimistic that the KTB face any next situation.
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